'Eclipse' Rises with Record Midnight Launch
by Brandon Gray
The Twilight Saga: Eclipse
June 30, 2010
The Twilight Saga: Eclipse ripped into the record books with its midnight launch, grossing over $30 million at more than 4,000 theaters. That surpassed The Twilight Saga: New Moon's previous benchmark of $26.3 million. Included in Eclipse's sum was a new IMAX midnight milestone of over $1 million at 192 venues, topping Transformers: Revenge of the Fallen's $959,000.
Additionally, the first Twilight and New Moon were re-issued as a one-off, pre-Eclipse double-feature Thursday night at 2,037 theaters and made $2.4 million. Previously, Twilight took in $1.3 million in its re-issue the night before New Moon's opening.
Twi-K and I did our part to help Eclipse set the midnight launch record last night. I'll be posting my Eclipse movie review later this evening!
